符号与数字/平面中的视觉表达 善本图书出版有限公司 著作 艺术设计 PDF电子书

As the greatest visual invention, symbolsare essential and universal in human communication. In modern graphic design,other than the prominent logos and the highly functional icons, additionalgraphic symbols are acquiring special attention as it simplifies and enrichescreative expression. In the belief that these graphic symbols reflect a biggerworld of imagination, this book aims to decode the messages that they carry andexpose the thoughts and design thinking behind the motif.

Selling Points:

# Exploration of the relation betweensymbolic language and graphic design

# Introduction to the development and typesof graphic symbols

# The unique cultural connotations andimagination in the selected projects

符号作为伟大的视觉发明，已成为人类信息传达的一个具有普遍性的重要元素。在现代平面设计中，除了显著的标识和高度功能性的图标，越来越多设计师把注意力放到了一些辅助性的、同样有着象征性的平面符号元素上，它们简化并丰富了视觉表达，折射出一个更大的想象世界。因此本书试图为这些符号译码，以观其设计主题下隐匿的想法和设计思维。

卖点：

1探讨符号语言与平面设计的关系
2梳理平面符号的发展与类型
3作品的呈现独具文化魅力与想象力